The Social Network, an account of Facebook Inc.'s 2004 inception, has already been called "the movie of the year" by Rolling Stone magazine and the Los Angeles Times lauded the film's trailer. The website's users have focused more attention on a vampire movie opening the same weekend.
On a Facebook fan page for The Social Network, 13,550 people clicked the "Like This" tab as of Aug. 26. That's about a fifth of the 66,244 endorsing a page for Let Me In, a low-budget horror film. The disparity highlights the challenge of marketing a movie that features people typing on computers and giving legal depositions.
"There is no question that if you have 500 million users people are fascinated," said Ken Auletta, whose book about search giant Google (GOOG) is being adapted into a film. "But does that mean they're going to be fascinated by the movie? That's a stretch."
The Social Network focuses on founder Mark Zuckerberg, then a Harvard student working in his dorm room, and his legal battles with classmates who sought to share the credit and profit. Jesse Eisenberg portrays Zuckerberg, now 26, as a misfit desperate for an achievement that would attract girls and party invitations.
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